Case Study: Direct365 achieves 18.6% more cart recovery with dotdigital

Direct365 recovers 18.6% more carts with automatic optimization

Direct365, a business supplies retailer, wanted to improve its cart abandonment emails and other site triggers after seeing early success with dotdigital. Using dotdigital’s Fresh Relevance tools, the team aimed to make messages more targeted, add personalized product recommendations, and better convert abandoned carts and site visitors.

dotdigital helped Direct365 implement a 3-stage cart abandonment program, data capture popovers, and product recommendation blocks, while Auto Optimize tested different discount levels and recommendation sources. The result was an 18.6% increase in cart recovery rate over 90 days with a £10 discount, plus time savings from automated testing and upsell recommendations that also supported the sales team.

Direct365

Georgia Bell

SEO & Email Executive