Case Study: Protech achieves revenue growth with dotdigital email automation

Building success through personalized email journeys

Protech, a family-run brand focused on customer loyalty and revenue growth, needed a better way to recover sales, nurture leads, and personalize customer communications. Working with dotdigital and its Customer Success Manager and Managed Services team, Protech used dotdigital’s email marketing automation platform to build a stronger customer journey and expand its email list.

dotdigital helped Protech implement automated welcome, abandoned browse and cart recovery, post-purchase, birthday and anniversary, and win-back email programs, alongside homepage popover lead capture and data migration from Mailchimp plus Magento integration. These efforts gave Protech a more complete view of customer behavior and enabled more targeted campaigns, driving significant revenue uplift and helping the brand boost sales, recover lost opportunities, and grow customer lifetime value.

Protech

Amy Curtis

Vice President of Operations