Case Study: Signet drives digital creativity and stronger customer engagement with dotdigital

Packaging material supplier, Signet, drives digital creativity with automated marketing campaigns

Signet, a packaging material supplier, wanted to improve digital creativity and customer engagement through more personalized, data-driven marketing. Working with dotdigital and its martech stack, including Magento and Nosto, the company aimed to better segment customers, tailor campaigns, and boost performance across email and online journeys.

dotdigital helped Signet implement personalized campaigns, gamification, abandoned cart programs, triggered emails, and advanced segmentation tools. The results included stronger engagement, improved click-through rates, better open rates through split testing, and increased sales impact, with campaigns like “Sigflix” and “Mystery Discount” standing out as major successes.

Signet

Prue Krook

Digital Marketing Manager