Case Study: Rodalink achieves 252% conversion uplift with dotdigital

The power of AI increased Rodalink Bike Store conversion rate by 252%

Rodalink, a bike store, faced the challenge of maintaining high-quality campaign creation while navigating a fast-changing tech landscape. Working with dotdigital and its email marketing platform, the team needed support to improve campaign performance and make better use of campaign data.

dotdigital helped Rodalink with onboarding, ongoing support, and dashboard tracking, while WinstonAI™️ in the email builder provided ideas for subject lines, content, customer reviews, and CTAs. These changes helped Rodalink optimize emails for its Indonesian audience and drive a 252% uplift in conversion rate, showing a major measurable impact from dotdigital’s solution.

Rodalink