Case Study: Lockhart Catering Equipment achieves £50k in 90 days with dotdigital and Fresh Relevance

Lockhart Catering Equipment makes £50k in 90 days with bundle recommendations from Dotdigital and Fresh Relevance

Lockhart Catering Equipment, the UK’s leading distributor of catering equipment, needed to simplify online pricing and product recommendations across its ecommerce site and email marketing. With hundreds of price lists across thousands of accounts, the company turned to dotdigital and Fresh Relevance to deliver hyper-personalized experiences that showed each customer the right products, prices, and promotions.

dotdigital implemented dynamic bundle recommendations and pricing through its Professional Services team, along with personalized email automations for price drops, back-in-stock, browse abandonment, and cart abandonment. The result was more than £50k in increased sales in 90 days, a 10x annual return on investment, and a 1200% improvement in last-click attribution, while also making ordering easier for customers.

Lockhart Catering Equipment

Simon Britten

Head of Digital Marketing