Case Study: The Co-operative Bank achieves faster, more impactful SMS campaigns with dotdigital

DCX and Dotdigital help deliver impactful SMS messaging for The Co-operative Bank

The Co-operative Bank needed a powerful, reliable SMS platform to send timely customer communications such as account onboarding, mortgage expiry alerts, and rate change notifications. Working with dotdigital and its SMS API, the bank wanted a faster, more flexible way to create and deploy messages, especially when urgent communication was needed.

dotdigital, supported by Paragon DCX, provided a self-service SMS platform and onboarding support that let the bank quickly build and launch campaigns. This improved efficiency, ensured critical messages were sent at speed, and helped the bank react rapidly with a Ukraine awareness campaign, enabling timely outreach and wider impact.

The Co-operative Bank

Jane Ball

Senior Marketing Manager