Case Study: Champion Europe achieves 37% higher cart revenue with dotdigital

Automation, AI and Meta retargeting is a winning combination for Champion Europe

Champion Europe, a small team operating in a highly competitive ecommerce and clothing market, needed to improve customer engagement and recover more abandoned carts. Working with dotdigital and its marketing automation platform, the team also wanted a way to keep email content fresh and effective while supporting growth with limited resources.

dotdigital implemented a cross-channel abandoned cart strategy that combined triggered email with Meta retargeting on Facebook and Instagram, while also using WinstonAI™ to generate stronger subject lines and automate other customer journeys. The results included improved visibility, higher conversion rates, and a 37% increase in cart revenue, alongside more efficient automated programs for welcome messages, loyalty updates, and post-purchase feedback.

Champion Europe

Irene Zaccarelli

Digital Content & CRM Manager