Case Study: Daily&Co drives footfall and boosts sales with dotdigital SMS

Daily&Co increases footfall to its new Singapore store with SMS from Dotdigital

Daily&Co, a retail brand expanding in Singapore, needed a better way to drive footfall to its new store and keep customers engaged with timely updates. The company worked with dotdigital, using SMS alongside Shopify to reach customers with personalized product recommendations, back-in-stock alerts, and loyalty scheme messages.

dotdigital helped Daily&Co create a direct, reliable customer channel with SMS delivery rates consistently above 99%, improving the timing and impact of its campaigns. As a result, Daily&Co reported cumulative first-year sales of 10 billion won (about $7.23 million USD), a peak daily sales record of 130 million won, and a 78% click-through rate, while also boosting average customer spend.

Daily&Co