Case Study: Snuggle Hunny boosts customer engagement with dotdigital

Snuggle Hunny increases click engagement by 1100% with Dotdigital

Snuggle Hunny wanted to boost customer engagement and lifetime value by making its ecommerce marketing more personalized and effective across channels. Using dotdigital’s platform, the team aimed to improve email performance, add SMS, and better connect communications with customer behavior and purchase history.

With dotdigital, Snuggle Hunny launched multi-channel campaigns, dynamic automations, and personalized loyalty and product recommendation content, supported by a Shopify Plus connector. The results included a 78% open rate for an Easter Egg Hunt campaign and a 1100% increase in click engagement, while also improving reporting, campaign cloning, and overall conversion potential.

Snuggle Hunny

Julie Mathers

Chief Executive Officer