Case Study: Visit KC achieves higher subscriber engagement with dotdigital

Visit KC embrace marketing automation to keep subscribers engaged

Visit KC needed a more efficient way to keep subscribers engaged and improve email deliverability after moving to a new marketing automation platform. In January 2020, it selected dotdigital, using Dotdigital’s marketing automation tools to migrate subscribers and support a smoother onboarding process.

dotdigital implemented welcome programs, automated email strategies, drag-and-drop email building, embedded signup forms, and a preference center. The result was a hands-off, more transparent subscriber experience with responsive emails across devices, faster welcome-email delivery, and improved engagement, while also giving Visit KC more time to focus on strategic goals.

Visit KC

Lee Prutsman

Marketing Manager