Case Study: Lee & Wrangler achieves 6x ROI with dotdigital

Lee & Wrangler achieve 6x ROI using personalized abandoned carts

Lee & Wrangler, a fashion brand, needed a better way to recover lost revenue and improve email marketing performance. After moving to dotdigital, the team wanted to add personalization and automation to reach customers more effectively, starting with abandoned-cart follow-up and more targeted campaigns.

Using dotdigital’s out-of-the-box abandoned cart workflow, eRFM analysis, and segmentation tools, Lee & Wrangler launched personalized email programs, including a “Pay Day Sale” for highly engaged customers and geography-based offers. The result was a 6x ROI, showing that dotdigital helped the brand boost revenue through smarter automation, segmentation, and personalized nurture campaigns.

Lee & Wrangler