Case Study: Kissed Earth achieves stronger customer engagement and database growth with dotdigital

Kissed Earth uses Dotdigital for stronger customer engagement and database management

Kissed Earth, a growing beauty and wellness brand expanding into new markets, needed to strengthen customer engagement and revive a stagnant database. Using dotdigital for customer engagement and database management, the team wanted a better way to personalize replenishment messaging, improve segmentation, and support its re-targeting efforts across channels.

With dotdigital, Kissed Earth built SKU-based replenishment campaigns, used Shopify order insights to identify repeat buyers, and coordinated email, Facebook, and Google audiences for a full-funnel approach. dotdigital helped the brand shift ad spend away from DPAs, improve customer retention, and grow its database while reaching new audiences without losing existing purchasers.

Kissed Earth

Amy Goodsell

Head of Marketing