Case Study: Copa Airlines boosts revenue with dotdigital marketing automation

Copa Airlines streamlines marketing automation to boost revenue by 14%

Copa Airlines wanted a faster, more efficient marketing automation approach to improve email performance and reduce wasted effort on inactive contacts. Working with dotdigital, the airline sought a time-saving platform to streamline campaigns, personalize fare communications, and support revenue growth.

dotdigital helped Copa Airlines clean its email lists, use dynamic content to consolidate campaigns, and add advanced personalization with liquid script for fare details. The airline also launched abandoned booking/browser retargeting, and the results included a 50% reduction in build and send time and a 14% boost in revenue.

Copa Airlines