Case Study: Cornishware achieves 145% higher engagement with dotdigital

Cornishware sees a surge in orders after embracing email marketing

Cornishware, a small international brand, needed a way to manage email marketing without overwhelming its team or missing opportunities to connect with customers across different markets. Using dotdigital, they wanted to improve engagement with more personalized, timely campaigns while supporting growth as they prepared for upcoming launches.

dotdigital implemented dynamic personalization, automation, list management, and data-driven segmentation to run complex email flows in the background. With localized address books, cart-abandonment reminders, and Magento integration for richer customer insights, Cornishware saw engagement increase by 145% and a surge in orders, while freeing staff to focus on more strategic work.

Cornishware

Rebecca Rickards

Marketing Director