Case Study: Beer Cartel achieves 36% revenue growth with dotdigital

Beer Cartel witnesses a 36% increase in total revenue using Dotdigital

Beer Cartel partnered with dotdigital in 2020 as online shopping demand surged during the COVID-19 crisis. The beer retailer needed a better way to manage marketing to new and existing customers, improve engagement, and capitalize on lapsed shoppers using dotdigital’s marketing automation, segmentation, and personalization tools.

dotdigital helped Beer Cartel build automated campaigns including welcome series, review requests, Beer Club reactivation, and seasonal promotions. By using segmented, personalized messaging and customer data insights, Beer Cartel achieved higher email engagement and a 36% increase in total revenue, with standout performance from campaigns like “May the fourth” and Christmas in July.

Beer Cartel

Richard Kelsey

Owner