Case Study: Anthem Publishing achieves unlimited personalization and higher engagement with dotdigital

How Anthem Publishing turned limited resources into unlimited personalization

Anthem Publishing, the team behind Vegan Food and Living, faced the challenge of creating a more personalized web and email experience with very limited resources. They needed a way to boost traffic, conversions, and engagement without adding lots of manual work, and turned to dotdigital and Fresh Relevance for help.

dotdigital implemented smart website banner targeting, personalized content recommendations, and automated email SmartBlocks to tailor experiences based on visitor behavior, location, and subscriber status. The results included a 14% increase in pages per visit, 500 extra website visits per newsletter send, 1,000 extra clicks per health newsletter, and 1,000 extra website visits per monthly round-up send, plus improved banner conversions and stronger sponsor engagement.

Anthem Publishing

Rachel Smith

Digital Editor