Case Study: Goggles4U achieves stronger email engagement and revenue growth with dotdigital

Goggles4U uses powerful automation tools to acquire, convert, and retain customers

Goggles4U wanted to improve customer acquisition, conversion, and retention through better email engagement and automation. Working with dotdigital, the eyewear retailer had around 300,000 contacts when it started, but needed to rethink its email strategy and scale its campaigns more effectively.

dotdigital helped Goggles4U overhaul its email strategy and automate key journeys, including welcome, abandoned browse, win-back, and post-purchase campaigns, plus broadcast and triggered SMS for key moments. As a result, Goggles4U grew its main account to over 700,000 contacts, and email campaigns now drive 40% of total revenue.

Goggles4U

Damien Finecott

Manager – Brand & Project Development