Case Study: Essentra Components achieves 52% more customer engagement with dotdigital

B2B brand engages with 52% more customers thanks to smart marketing automation

Essentra Components, a B2B brand operating across 30 countries and 17 languages, needed a smarter way to segment and engage its 1.25 million contacts beyond basic location-based targeting. Working with dotdigital and its integration with Microsoft Dynamics 365, the team wanted to improve personalization, automate campaigns, and scale communications across multiple regions and brands.

dotdigital implemented connected-data segmentation, real-time automation, and child accounts for regional and brand-level management, enabling Essentra Components to run more than 1,900 automated campaigns and around 25 million targeted emails a year. The results included reaching 52% more customers, saving days of manual work, and making it easier to localize and replicate winning campaigns across markets.

Essentra Components

Simon Wade

E‑CRM Manager