Case Study: Atomic Group achieves stronger customer engagement and repeat purchases with dotdigital

Atomic Group strengthen their end-to-end customer journey with Dotdigital

Atomic Group wanted to balance growth, margin preservation, customer loyalty, and repeat online purchases while strengthening its end-to-end customer journey. To do this, it partnered with dotdigital for personalization, customer insights, and improved communication strategies.

dotdigital implemented data-driven automated campaigns, personalization, SEO, segmentation, and multi-channel communication across email and social channels. The results included stronger engagement and satisfaction, clearer revenue attribution, and measurable growth: the welcome series drove a 326% revenue increase for Homyped in Q1 2021, contributed 35% of Sportsco’s total revenue growth, and helped generate database growth of 30% year over year for Sportsco and 39% for Homyped.

Atomic Group

Cory-Dean West

Ecommerce Manager