Case Study: Pedders Suspension & Brakes achieves triple-digit email growth and higher conversions with dotdigital

Motor brand accelerates conversions by 18% with automation and Meta retargeting

Pedders Suspension & Brakes partnered with dotdigital to solve a challenge around lacking reliable customer and vehicle data for more precise marketing. Using dotdigital’s marketing automation platform and real-time vehicle insights, Pedders aimed to build scalable segmentation and deliver more relevant campaigns across email and advertising.

dotdigital helped Pedders launch “Target Vehicle Campaigns” with enriched customer data, enabling better personalization and Meta retargeting. The results were strong: email open rates rose 54%, click-to-open rates increased 373%, email-started website sessions grew 25%, and conversions from email increased 18.2%. On Meta, conversion rates improved by 32.5% while cost-per-click dropped by more than 30%.

Pedders Suspension & Brakes