Case Study: Schots boosts revenue by 65% with dotdigital automated cart recovery

The power of automated programs increased Schots’ revenue by 65%

Schots, a furniture retailer, was facing conversion challenges as shoppers often abandoned carts during a longer decision-making cycle. To address this, Schots worked with dotdigital, using abandoned cart automation and eRFM segmentation to improve engagement and recover lost sales.

dotdigital implemented a multi-step abandoned cart strategy with scarcity messaging, next-day reminders, and follow-up campaigns for checkout drop-offs, plus VIP reactivation offers for lapsed customers. The result was a 65% increase in revenue, with the abandoned cart program generating $60k in revenue and helping Schots convert more customers through timely, personalized automation.

Schots