Case Study: Cabbages and Roses achieves 5,500% ROI through marketing automation with dotdigital (dotmailer)

5500% ROI through Marketing automation

Cabbages & Roses, an upmarket fashion and homewares retailer that conducts over two-thirds of its business online, needed to automate customer communications after spinning out of Jigsaw and shrinking to a small team. The company sought an easy-to-use email platform fully integrated with its Magento site to enable segmentation, triggered messaging and time-saving automation.

By integrating dotmailer with Magento and using homepage sign‑ups, precise segmentation and automated triggered campaigns, Cabbages & Roses grew its list to over 13,500, achieved open rates above 30% and kept bounce/unsubscribe rates well below 1%. Triggered abandoned-basket emails delivered a stated 38% conversion and the programme produced an exceptional 5,500% ROI on e-marketing versus campaign costs.

Cabbages and Roses

Holly Leigh Harvey

Operations Director