Case Study: Feel Good Contacts achieves higher app downloads and sales with dotdigital

Feel Good Contacts boosts app downloads and sales through personalized SMS campaigns

Feel Good Contacts wanted to increase app downloads and drive customer engagement, and turned to dotdigital’s communication API to use SMS as the main channel for promoting its app. The challenge was to send timely, relevant messages that would resonate with customers and encourage them to act.

dotdigital helped Feel Good Contacts deliver personalized SMS campaigns based on purchase history, preferences, and behavior, with shortened product links and a 5% app purchase discount to boost clicks and conversions. The result was stronger engagement, more app downloads, and increased sales through a more targeted mobile experience.

Feel Good Contacts