Case Study: ergoPouch doubles its customer base with dotdigital automation

ergoPouch doubled its customer database with just two automated campaigns

ergoPouch worked with dotdigital to tackle the challenge of growing revenue and re-engaging customers more effectively. The brand wanted to better capture immediate purchase intent from new shoppers and win back lapsed customers with the right timing, using automated email campaigns.

dotdigital implemented two automated campaigns for ergoPouch: a new subscriber welcome campaign with a personalized voucher and a lapsed customer program. The results were strong: ergoPouch doubled its customer database, and by reducing the lapsed-time threshold from 180 days to 90 days, it saw an immediate uplift in revenue.

ergoPouch