Case Study: CostumeBox achieves 28% increase in overall engagement with dotdigital

CostumeBox leverages marketing automation for exceptional customer engagement

CostumeBox, an ecommerce retailer, wanted to improve customer engagement and drive more sales through better segmentation, personalization, and automated journeys. Working with dotdigital, the brand used dotdigital’s automation and segmentation capabilities to reach customers with more relevant content and strengthen relationships across the customer lifecycle.

dotdigital helped CostumeBox build a targeted Halloween re-engagement strategy, exclude inactive contacts, and tailor messages based on engagement and purchase behavior. The team also added loyalty messaging, abandoned cart functionality, welcome automation, and product recommendations. As a result, CostumeBox saw a 28% increase in overall engagement and stronger results from its re-engagement programs, including higher revenue from automation.

CostumeBox

Nikki Yeaman

Co-Founder and CEO