Case Study: Tract Optics achieves 17x ROI with dotdigital MMS messaging

TRACT Optics deliver 17x ROI using MMS messaging

Tract Optics, a high-end eyewear brand, wanted a more engaging way to re-engage potential customers in a crowded market and turned to dotdigital’s MMS capabilities. The team saw MMS as a strong fit for sending visually relevant messages, such as images of products customers had previously viewed, to support their marketing strategy.

Using dotdigital’s MMS messaging, Tract Optics launched targeted campaigns for Black Friday, Cyber Monday, and Christmas 2023. The rollout was simple, and the results were strong: Tract Optics reported a 17x ROI, or $17 returned for every $1 spent, showing clear measurable impact from the campaign.

Tract Optics

Jon Allen

Co-founder