Case Study: Neal’s Yard Remedies achieves 419% revenue growth with dotdigital

Neal’s Yard Remedies transforms cart abandonment success with 419% increase in revenue

Neal’s Yard Remedies partnered with dotdigital to improve its cart abandonment and wider email marketing strategy, using personalized and automated communications. The customer wanted to boost ecommerce performance with a small team, while also reducing reliance on promotions and creating more effective customer experiences across channels.

dotdigital, through its Fresh Relevance personalization engine, helped Neal’s Yard Remedies expand automation from one live flow to seven and improve cart abandonment revenue by 419%. The brand also launched 11 SMS campaigns that generated £68,000 in revenue, while personalized recommendations, offers, pop-ups, and loyalty banners are set to further increase conversion and repeat purchases.

Neal’s Yard Remedies

Jessica Fox

CRM Manager