Case Study: MrQ achieves reduced churn and increased revenue with dotdigital

Online casino, MrQ, site ups the ante with omnichannel marketing

MrQ, the online casino, was struggling to retain existing players while managing marketing across multiple channels. The team needed a better way to reduce churn, improve ROI, and unify email, SMS, direct mail, and Facebook activity, and turned to dotdigital for help with automation and targeting.

dotdigital implemented an email marketing automation strategy using RFM segmentation, integrations, and omnichannel campaign support. This helped MrQ reduce customer churn, increase revenue, and streamline marketing execution, while making campaigns easier to track, repeat, and scale.

MrQ

Hannah Whyte

Senior CRM Manager