Case Study: Tile Giant boosts revenue and engagement with dotdigital

Tile Giant’s Magento integration powers revenue-generating automation

Tile Giant partnered with dotdigital to enhance its digital presence and customer engagement through Magento integration and automation. Facing the challenge of turning email into a stronger revenue channel, Tile Giant needed a more effective way to drive acquisition and conversions, especially during the disruption of COVID-19.

dotdigital implemented data-driven automation campaigns that delivered strong results, tracking around £74,000 in revenue in the first six months and £240,000 over 12 months. During the four-month COVID-19 peak alone, tracked revenue reached £126,000, while the automations achieved open rates of 40–50%, click rates of 15–25%, and helped increase conversion rates by 8%, with the channel now contributing over 5% of monthly revenue.

Tile Giant