Case Study: Wittner increases customer lifetime value with dotdigital

Wittner increases lifetime customer value by 86% with Dotdigital

Wittner worked with dotdigital to increase customer value and strengthen loyalty across its online and offline channels. The challenge was to connect point-of-sale and ecommerce data so Wittner could better understand customers and trigger more relevant engagement, including a tiered rewards program and abandoned-cart follow-up.

dotdigital helped Wittner integrate its data into the platform and build automated loyalty and browse/cart abandonment campaigns. As a result, Wittner gained a full view of the customer lifecycle and increased lifetime customer value by 86%, while sending timely emails about tier changes, rewards, and related products to drive more purchases.

Wittner