Case Study: Getting Personal achieves higher sales with dotdigital

Getting Personal sees sales uplifts with dynamic name personalization and triggered emails

Getting Personal wanted to take the personalization of its marketing emails to the next level, using dotdigital’s Fresh Relevance to overlay each customer’s name on product images. The team was looking for a better way to drive engagement and sales through dynamic name personalization and more effective cart and browse abandonment emails.

With dotdigital, Getting Personal implemented dynamic name personalization, multi-stage browse abandonment, and targeted product recommendations in cart abandonment emails. The results included a 15% increase in click-through rates, a 7% increase in conversion rates, a 37% sales uplift from name personalization, and a 54% sales uplift from the new browse abandonment program.

Getting Personal

Georgina Harding

CRM Manager