Case Study: Costumes.com.au achieves stronger customer engagement with dotdigital

Australian online retailer, Costumes.com.au, pushes creative boundaries in digital marketing with Dotdigital

Costumes.com.au, an Australian online retailer, wanted an automation partner to improve segmentation, gain deeper customer insights, and boost engagement and growth. The company partnered with dotdigital in November 2020, using its marketing automation platform to support digital marketing efforts such as welcome emails, anniversary campaigns, abandoned cart, and abandoned browse programs.

With dotdigital, Costumes.com.au improved customer profiling through preference capture and more effective segmentation, leading to better open rates, lower unsubscribe rates, and less email fatigue. The partnership also delivered measurable results including revenue uplift from anniversary campaigns and strong engagement from Easter campaigns, while helping the brand execute more creative, customer-focused marketing during the pandemic.

Costumes.com.au

Anita Williams

Marketing Manager