Case Study: Mamas & Papas achieves 66% of product page views and 170k visits with dotdigital

Mamas & Papas uses cross-channel marketing to convert every contact

Mamas & Papas wanted to launch its Strada pushchair with a cross-channel campaign that could reach potential customers across multiple touchpoints and turn interest into conversion. Using dotdigital and social media integration, the brand aimed to target engaged customers with timely messages about key product features and benefits.

dotdigital helped Mamas & Papas deliver a seamless cross-channel launch across email, social, and paid search. In the first four weeks, the campaign drove 66% of views on the Strada product page and more than 170,000 visits, while also boosting awareness without impacting sales of other pushchairs.

Mamas & Papas