Case Study: Animed Direct achieves revenue uplifts with dotdigital

Animed Direct sees revenue uplifts with abandonment emails and dynamic content

Animed Direct wanted to boost email performance and revenue, especially from cart and browse abandonment campaigns and their regular newsletters. Working with **dotdigital** and its Fresh Relevance solution, the customer looked to improve personalization and engagement across automated and triggered emails.

**dotdigital** implemented cart and browse abandonment emails plus dynamic content features such as SmartBlocks, product recommendations, countdown timers, and personalized banners. The results were strong: cart abandonment revenue rose **1010%**, revenue per email increased **41%**, send volume grew **423%**, and browse abandonment emails drove automated email revenue up **32%** in two months.

Animed Direct

Lauren Dougherty

eCommerce CRM Manager