Case Study: ScentAir achieves an 18% abandoned cart recovery rate with dotdigital

ScentAir sees an impressive 18% recovery rate for abandoned carts, in just six months

ScentAir partnered with dotdigital to enhance its US ecommerce customer experience and streamline operations across Adobe Commerce and Salesforce. The brand wanted to improve abandoned cart recovery, repeat purchases, and localized customer messaging as it expanded across regions.

Using dotdigital’s personalization tools and email automation, plus integrations with Adobe Commerce and Salesforce, ScentAir created tailored campaigns with dynamic content and region-specific timing. In just six months, the company achieved an 18% abandoned cart recovery rate, and it is now expanding into SMS and loyalty initiatives to build on that success.

Scentair

Megan Fallaw

CRM Lead