Case Study: Ipsos achieves a 69% conversion rate with dotdigital SMS

Research agency Ipsos sees conversion rate of 69% with Dotdigital SMS campaign

Ipsos, a research agency, needed a reliable way to boost reach and responses for a global survey sent to nearly half a million people. Working with dotdigital, Ipsos used SMS to overcome the challenge of engaging a large audience quickly, while also needing to segment messages by language preference and manage a high volume of client data securely.

Using dotdigital’s SMS Broadcast, personalization, and reporting tools, Ipsos uploaded data in one go, created unique survey links for each respondent, and sent tailored English and Welsh campaigns. The result was a high delivery and engagement campaign that achieved a 69% conversion rate, with dotdigital providing detailed reporting on deliveries and unique clicks to support fast client updates.

Ipsos

Shani Pattni

Research Executive