Case Study: Converse achieves stronger international customer engagement with dotdigital

Converse gain greater footing in international markets with the power of live chat

Converse was expanding globally and needed a stronger marketing automation approach for international markets, especially in Mexico. Working with dotdigital, the brand adopted live chat and personalization through Dotdigital’s cross-channel solutions to improve engagement and support its growing customer base.

dotdigital helped Converse Mexico capture 29% of its marketing list through live chat, and more than a quarter of those contacts became paying customers, driving 31% of total orders. The average purchase window dropped to 13 days from 19, and repeat purchase rates tripled within months, showing how dotdigital’s solution boosted customer acquisition, conversion, and retention.

Converse