Case Study: winedirect.com.au achieves 8% revenue growth with dotdigital

winedirect.com.au uses advanced product recommendations to drive sales and enhance customer personalization

winedirect.com.au wanted more effective marketing strategies to grow its customer base and improve personalization across the buying journey. Using dotdigital’s marketing automation and AI-driven product recommendations, the team looked for ways to better match complex wine cases to customers and explore personalized engagement through channels like SMS.

With dotdigital, winedirect.com.au launched recommendations such as “bestsellers,” “most viewed,” and “also bought,” then expanded into a mix of personalized and machine learning recommendations. The result was an 8% revenue growth, plus cleaner, consolidated customer data through Dotdigital’s single customer view, enabling sharper segmentation, better insights, and stronger re-engagement of lapsed customers.

winedirect.com.au

Adam Hollinshead

Chief Digital Officer