Case Study: Buyagift achieves significant sales uplifts with dotdigital

Buyagift experience significant sales uplifts with Fresh Relevance

Buyagift, the gift experience retailer, was looking to improve the performance and targeting of its email marketing, especially around browse abandonment and product recommendations. Using dotdigital’s Fresh Relevance, the team needed a way to identify more abandoners earlier, personalize emails more effectively, and reduce the manual effort involved in building segmented newsletters and automated campaigns.

dotdigital helped Buyagift implement targeted browse abandonment emails, automated recommendations, welcome emails, and social proof messaging. The results were strong: a 512% increase in sales, a 229% increase in ID rate for abandonment emails, a 53% lift in open rates, a 154% increase in click-through rates, a 192% uplift in sales per email, and a 913% increase in sales per unique website visitor. Buyagift also reported a 24% sales uplift in newsletters, a 51% increase in sales from welcome emails, and a 13% sales increase from social proof.

Buyagift

Charles Kraus

Senior CRM Manager