Case Study: Goodwood doubles race weekend ticket sales with dotdigital

Goodwood doubles race weekend ticket sales with AI-generated SMS campaign

Goodwood wanted to boost advanced ticket sales for its race meetings, but faced the challenge of crafting targeted SMS messages that could persuade both families and seasoned racegoers in just 160 characters. With competition from other local events and unpredictable weather, Goodwood worked with dotdigital and its generative AI capabilities to create timely, engaging SMS marketing for ticketing and membership promotions.

dotdigital helped Goodwood automatically generate personable SMS copy for the August Bank Holiday race meeting, enabling the team to reach more customers quickly and with the right messaging. The campaign doubled race weekend ticket sales, showing measurable success in driving last-minute and advanced online ticket sales through SMS.

Goodwood

Taylor Bryant

CRM Executive