Case Study: Zonnebrillen.com grows its email marketing audience with dotdigital

Online sunglasses retailer, Zonnebrillen.com, sets its sights on growing its email marketing audience

Zonnebrillen.com, an online sunglasses retailer, wanted to grow its email marketing audience but was held back by a manual, in-house email system that lacked automation and wasn’t connected to its Magento store. Without ecommerce data or easy segmentation, the team struggled to send timely, personalized campaigns. dotdigital was chosen to provide a more user-friendly email marketing platform.

dotdigital implemented its drag-and-drop email builder, Magento integration, and strong customer support to automate imports/exports and improve personalization. The result was a smoother workflow, deeper customer insights, and faster campaign execution, helping Zonnebrillen.com build better customer profiles and increase email engagement.

Zonnebrillen.com

Rosa Witkam

CRM and Email Marketing Lead