Case Study: HobbyKing achieves higher email revenue and personalized automation with dotdigital

HobbyKing expands Toys and Hobby market with Dotdigital’s automation solutions

HobbyKing, an online toys and hobby retailer, needed a more efficient way to create personalized email campaigns and track which channels were driving revenue. The company turned to dotdigital’s automation and email marketing platform to tailor content for different audiences and simplify campaign management.

With dotdigital, HobbyKing built targeted automated campaigns using dynamic content blocks and improved revenue attribution by source. The result was greater marketing efficiency, with email accounting for almost 13% of total revenue, while also speeding up EDM creation and making regional and language-based personalization much easier.

HobbyKing

Rebecca Bestawros

Digital Marketing Manager