Case Study: Action for Children boosts fundraising and engagement with dotdigital

Action for Children uses cross-channel communications to help those in need

Action for Children, a charity supporting vulnerable children and families across the UK, needed to adapt its fundraising and supporter engagement for its first ever virtual event. Using dotdigital’s cross-channel communications and multi-channel automation tools, the charity wanted to create an effective online experience and generate strong donations without prior KPIs for comparison.

dotdigital helped Action for Children run engaging email and SMS campaigns that exceeded expectations, attracting 4,550 participants and raising £325,000 against an initial £50,000 target. The campaign delivered average open rates of 40%, a 30% click-to-open rate, and a 14% click-through rate, while SMS achieved a 25% click-to-delivered rate and generated just under £500 in donations.

Action for Children