Case Study: Lawrence & Hanson achieves higher new customer revenues with dotdigital

Lawrence & Hanson boosts customer revenues through marketing automation

Lawrence & Hanson needed to drive more online customer purchases and new customer revenue during the pandemic, while building stronger loyalty among business customers. To do this, it worked with dotdigital, using its customer data insights and marketing automation platform to support tailored loyalty programs and more strategic engagement.

With dotdigital, Lawrence & Hanson launched trigger campaigns and loyalty initiatives such as “Bucket List,” which generated additional sales from new business customers and led to the creation of a second program, “Sparky Plus.” The result was increased ecommerce growth, stronger online sales, and measurable sales uplift from new customers, demonstrating significant ROI from dotdigital-powered marketing automation.

Lawrence & Hanson

Patricia Mota Almeida Goncalves

Senior Marketing Manager