Case Study: Direct Supply drives senior healthcare robotics adoption with dotdigital

Direct Supply drives the adoption of robotics in the senior healthcare sector with Dotdigital's email program

Direct Supply wanted to introduce a new Foodservice Robot to existing customers in the senior healthcare sector, but many buyers were unfamiliar with automated food service and needed more education before they were ready to engage. Working with dotdigital, Direct Supply used an email automation program to identify likely prospects and guide them through the buying journey.

dotdigital helped Direct Supply build segmented email journeys with decision nodes, connecting interest forms and CRM tools like Microsoft Dynamics to route qualified leads directly to sales. Customers who were not ready were moved into a nurturing stream with educational emails, creating a fuller funnel and improving customer engagement and sales readiness.

Direct Supply