Case Study: Royal Botanic Gardens, Kew achieves 2,034% ROAS with dotdigital

Royal Botanic Gardens, Kew’s welcome email drives ROAS to 2,034%

Royal Botanic Gardens, Kew wanted to improve engagement with new subscribers and strengthen its customer connection, especially since many people joined while already buying tickets. Using dotdigital’s marketing automation for not-for-profits, Kew introduced a personalized welcome email strategy to make a stronger first impression.

The dotdigital solution delivered a 62% open rate and a 20% click-to-open rate, both double Kew’s 2019 averages. It also drove ticket sales that resulted in a 2,034% increase in ROAS, and recipients were 48% more likely to open one of Kew’s first three marketing emails in 2020 than non-recipients.

Royal Botanic Gardens, Kew