Case Study: Bristol Airport achieves higher email revenue with dotdigital

Bristol Airport soars with automated cross-selling via email marketing

Bristol Airport faced the challenge of turning website traffic and email engagement into more bookings and revenue while avoiding lost opportunities from abandoned parking interest. Working with dotdigital, the airport wanted a way to capture new leads, reduce data silos, and improve the passenger experience through more relevant email marketing.

dotdigital helped Bristol Airport implement automated, personalized email journeys, including triggered follow-ups for parking interest and post-purchase cross-sell campaigns. Using dotdigital alongside Microsoft Dynamics 365, Bristol Airport increased annual revenue from email, converted more parking bookings, and promoted add-on services like lounges and travel insurance while also improving customer satisfaction.

Bristol Airport