Case Study: SkateHut achieves higher email engagement and revenue with dotdigital

SkateHut targets segmented audiences with personalized email messaging

Skatehut, a retailer looking to improve email performance, faced the challenge of sending more relevant campaigns to different audience groups while avoiding generic messaging. In February 2020, it partnered with dotdigital and used the platform’s segmentation and marketing automation capabilities to better target and personalize its email marketing.

Using dotdigital’s segmentation builder and RFM modeling, Skatehut created highly specific customer groups and delivered tailored content to the right audiences. dotdigital also enabled triggered automation campaigns, reducing manual work and keeping subscribers engaged; the result was stronger email open rates, improved ROI, and revenue growth.

Skatehut

Nichola Lund-Yates

Marketing Manager