Case Study: Youngevity achieves higher revenue and conversions with dotdigital

Youngevity experiences a 7.7% conversion rate boost through personalization and automation strategies

Youngevity wanted to grow revenue and improve customer engagement through more effective digital marketing. To do that, it partnered with dotdigital’s Managed Services team and used dotdigital’s email marketing capabilities alongside its existing Adobe Commerce (Magento) stack to better target shoppers who had shown purchase intent but hadn’t converted.

dotdigital helped Youngevity implement abandoned browse and abandoned cart campaigns with automated, personalized emails and AI-powered product recommendations. These efforts brought customers back to the site, improved cart recovery, and led to a 7.7% conversion rate boost, increasing engagement, sales, and overall ROI.

Youngevity

Aliyah Hassan

Lead Technical PM