Case Study: Marshalls Garden achieves 61% revenue growth from email marketing with dotdigital

Marshalls Garden grows revenue from email marketing by 61% to £1.7 million with Dotdigital

Marshalls Garden turned to dotdigital to improve its email marketing as it moved away from mass campaigns and needed a better way to use customer buying and browsing data. Using dotdigital and its Shopify integration, the business wanted to introduce segmentation, personalization, and automation to better engage customers across its gardening categories.

dotdigital helped Marshalls Garden build a Customer Preference Centre and create hyper-personalized campaigns, including product recommendations, care advice, cart abandonment, and replenishment reminders, all managed through one platform. The result was a 61% increase in revenue from email marketing, reaching £1.7 million, showing a strong measurable impact from dotdigital’s solution.

Marshalls Garden

Paul King

Email Marketing Manager